PPA judges comments, Digital Innovation of the Year

Described as a superb achievement, this big idea [Portrait Of Britain] was brilliantly executed and boasted great tie-ins with some major industry players. The special edition of the magazine that it spawned and the way in which participating photographers were able to sell their published products really caught the imagination of our judges. This was an ambitious project which stimulated great media coverage and which enhanced the reputation of the brand while generating extra revenue at the same time. A very worthy winner.